New changes in the current jewelry industry

1. The rise of online sales model: With the popularization of the Internet and the rise of e-commerce platforms, the jewelry industry has also begun to shift to online. Online sales not only reduce the input cost of goods, store rent, labor, and promotion costs, but also allow consumers to browse and purchase jewelry products more conveniently. New online sales models such as Douyin live broadcast and Xiaohongshu store opening are gradually favored by jewelry companies. These platforms provide jewelry companies with a broader marketing space through precise user positioning and strong social attributes.

2. Digital certification and identification

The digital integration of Internet jewelry and jade identification and certification has become a new trend. Through big data, Internet and other technologies, the detection level is improved, the standardization and precision of the detection process are strengthened, and the service intelligence and operation efficiency are improved.

Changes in consumer concepts

1. The rise of "pleasing economy": When modern consumers choose jewelry, they are no longer limited to traditional aesthetic standards, but regard it as a comprehensive display of taste and personality. This "self-centered" consumption concept has promoted the innovation of jewelry brands in design, materials and other aspects.

2. Diversified style demands

The jewelry accessories consumer market is becoming more mature, and consumers' demands for different styles of jewelry are also becoming more diversified. For example, the styles of fusion new Chinese style, bold female style, calm light luxury jewelry, retro girl style, etc. are deeply loved by consumers.

Brand and marketing innovation

1. Improved brand concentration

The top five brands in the jewelry industry are accelerating the opening of stores, squeezing the market share of local brands. At the same time, the leading brands are also strengthening product research and development and display innovation to enhance brand competitiveness and consumer appeal.

2. Social media marketing

Social media plays an increasingly important role in the marketing of the jewelry industry. Through social media platforms, jewelry companies can reach target customers more accurately, increase brand awareness and product sales, and user interaction and word-of-mouth communication on social media also bring more exposure and sales opportunities for jewelry companies.

Industry self-discipline and norms

1. Industry self-discipline initiative

The convening of the Internet Jewelry and Jade Industry Self-Discipline Initiative Conference marks that the jewelry industry has entered a new stage of technology empowerment and honest operation. By issuing the "Internet Jewelry and Jade Industry Self-Discipline Initiative", it promotes the jewelry and jade industry to carry out standardization and standardization construction, and comprehensively improves the transparency and service quality of the industry.

2. Inspection and testing standards

Institutions such as the National Jewelry and Jade Quality Inspection and Testing Center and the National Gold and Silver Products Quality Inspection and Testing Center play an important role in jewelry inspection and testing, and ensure fair transactions in the jewelry market and the rights of consumers by providing accurate and reliable inspection and testing services.